Tigerair to come under Scoot brand name

Tigerair to come under Scoot brand name

The integration between the two airlines will encompass flight scheduling and connections, as well as touchpoint integration for guests including a common website, contact centre and check-in counters.

Scoot Tigerair collage

SINGAPORE: By the end of next year, the Tigerair brand will cease to exist. Instead, it will come under Scoot - its sister budget airline under the Singapore Airlines (SIA) Group.

The integration is expected to happen between mid and end of 2017. The two carriers will also operate under a single licence by the end of next year, Budget Aviation Holdings, which owns and manages both airlines, said on Friday (Nov 4).

The integration will encompass flight scheduling and connections, as well as touchpoint integration for guests including a common website, contact centre and check-in counters.

SIA CEO and Budget Aviation chairman Goh Choon Phong said that both airlines have made "good progress" in their integration since the establishment of Budget Aviation in May.

“The integration has already led to commercial and operational synergies between Scoot and Tigerair that are providing growth opportunities for both airlines, an example being Scoot’s plan to launch its first European service to Athens next year," he said.

"Following a review, we have determined that the logical next step is to pursue a common operating licence and common brand identity to enable a more seamless travel experience for customers,” added Mr Goh.

Source: CNA/mz

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