SINGAPORE: A donation drive to help those affected by floods in the Indian city of Chennai has raised more than S$214,000, said Mediacorp in a press release on Wednesday (Dec 30).
In early December, incessant rains of record-breaking levels in India triggered flooding and widespread damage in multiple areas, including the city of Chennai. At least 347 people died as a result of the floods caused by heavy monsoon rains and up to 1.8 million people were displaced.
The donation drive was organised by Mediacorp's Vasantham and Oli 96.8FM, together with Little India Shopkeepers and Heritage Association (LISHA) and the Singapore Red Cross Society.
Members of the public made their donations at a booth set up by LISHA along the pedestrian walkway outside of Little India Arcade along Serangoon Road. Meanwhile, Vasantham and Oli 96.8FM ran call-to-action trailers on air to encourage viewers and listeners to play a part.
This initiative was also supported by the Hindu Endowments Board, Narpani Pearavai, Indian Restaurant Association Singapore, National University of Singapore Tamil Language Society and other Indian organisations, Mediacorp said.