Flipkart eyes stake in Star's Hotstar: Mint

Flipkart eyes stake in Star's Hotstar: Mint

Indian e-commerce firm Flipkart Online Services Pvt Ltd is in early talks with Star India to buy a stake in Star's video streaming service Hotstar, to expand into video content, the Mint daily reported on Monday, citing people aware of the talks.

A Common myna sits next to the logo of India's e-commerce firm Flipkart installed on the compa
A Common myna sits next to the logo of India's e-commerce firm Flipkart installed on the company's office in Bengaluru, India April 12, 2018. REUTERS/Abhishek N. Chinnappa/Files

REUTERS: Walmart Inc's Flipkart unit is in talks to buy a stake in Star India's video streaming service Hotstar, the Mint daily reported on Monday, stepping up the e-commerce firm's battle with Amazon.com Inc by expanding into video content.

Flipkart's reported https://www.livemint.com/Companies/aahtibpsOIu6Bp3HH6oCxL/Flipkart-Hotstar-stake-to-enter-Amazon-Prime-Video-Netflix.html talks with Hotstar come at a time when there is high demand in the country for video streaming services like Netflix and Amazon Prime Video, which offer original content shows like "Sacred Games" and "Breathe".

Hotstar, owned by Twenty-First Century Fox's Star India unit, launched in India in 2015 - about a year ahead of streaming giant Netflix and nearly two years ahead of Amazon Prime Video debut in the country - remains well ahead of both in terms of its popularity with domestic users.

Hotstar has been offering premium content like HBO's "Game of Thrones" and live-streaming of popular Indian Premier League cricket for an annual subscription of 999 rupees (US$13.90).

A Hotstar representative denied any such talks with Flipkart, but said it was open to partnerships that can help grow the Internet ecosystem in India and beyond.

Flipkart was not immediately available for comment.

Flipkart has already tied up with Hotstar to launch a video advertisement platform in July. Hotstar is also one of the Internet partners for Flipkart Plus, its customer loyalty programme competing with Amazon Prime.

Walmart acquired about 77 percent of Flipkart for nearly US$16 billion in what was the U.S. retail giant's largest-ever deal and a move to take on arch rival Amazon in a key growth market.

Flipkart, along with its fashion units Myntra and Jabong, is slightly ahead of Amazon in India's online retail, according to Forrester estimates.

(US$1 = 71.8700 Indian rupees)

(Reporting by Bhargav Acharya and Manas Mishra in Bengaluru; Editing by Gopakumar Warrier)

Source: Reuters