SINGAPORE: Local telco M1 continues to ratchet up its efforts to attract data-hungry customers, with the expansion of its SIM-only plans to include handset subsidies.
In a press release on Thursday (Oct 12), the telco said it will launch a range of new mySIMe plans with handset subsidies, with the entry-level tier starting with 5GB data, 100 minutes of voice calls and 100 SMS/MMS for S$40 a month and going up to unlimited data, talk time and SMS/MMS at S$118 per month.
The new two-year plans will be available for sign-up or re-contract from Friday at any M1 Shop, distributor, or online at www.m1.com.sg.
A spokesperson said the handset subsidy offered depends on the type of plan and phone. He added that the telco will not impose a data cap on those who sign up for the unlimited data plan.
These latest plans appear to target similar postpaid plans offered by rivals StarHub and Singtel.
StarHub's two-year M plan comes with unlimited outgoing calls and local data cap of 5GB, plus unlimited weekend data at S$88 per month, while Singtel's Combo 3 offers unlimited outgoing calls and SMS/MMS and 3GB local data at S$68.90.
M1's latest offering comes just months after it re-introduced unlimited data packages in August, while StarHub unveiled its plans offering unlimited local data on weekends. A month later, Singtel announced that customers who sign up for certain plans can opt for an unlimited data add-on at an extra charge.