REUTERS: Video advertising company Taptica International is in talks over a takeover of rival RhythmOne in a potential 260 million pound (US$342 million) all-share deal that could be announced as early as this week, Sky News reported on Tuesday.
Taptica shareholders would hold a slightly larger stake in the combined company, Sky news reported.
The merged london-listed duo will operate under the Taptica name and be run by Ofer Druker, currently head of Taptica's U.S. division, a source told Sky News.
Taptica and RhythmOne did not immediately respond to requests for comment.
(US$1 = 0.7599 pounds)
(Reporting by Ishita Chigilli Palli in Bengaluru; Editing by David Goodman)