MARKETING

MARKETING

Displaying 10 out of 12 results

  1. Millennials sitting and talking

    How investing in tech-savvy millennials can pay off

    Tech-savvy millennials have become the largest and most educated population in the world. As consumers, they are reshaping the way businesses ...
  2. Ep 1
    Media playtime
    23:47minutes

    Ep 1: What Is Our Love For Fried Chicken Doing To Us?

    Fried chicken – we just can’t get enough of this golden, glorious goodness. Why are we hooked? And is it possible to have too much of this ...
  3. Volkswagen logo and American flag are shown at car dealershio in California

    Volkswagen admits marketing prank, pulls fake release on name change

    Volkswagen AG's U.S. unit issued a false news release claiming it would rename its U.S. operations as "Voltswagen of America" in a marketing stunt ...
  4. A new era of customer engagement

    A new era of customer engagement

    In a post-pandemic world, the rise in digital consumer experiences needs to be matched by customer engagement that is relevant, thoughtful and ...
  5. Australian Prime Minister Scott Morrison visits Tokyo

    PM hits out at Cricket Australia over national day marketing

    Australia's Prime Minister has taken a swipe at Cricket Australia over their marketing of matches on Jan. 26, when the country observes a national ...
  6. New Content Item
    Media playtime
    23:00minutes

    Ep 3: The New Metrosexuals

    Cosmetics aren't just for women. More men are now embracing makeup and grooming products than ever before. We look beneath the skin in Japan and ...
  7. FILE PHOTO: The coronavirus disease (COVID-19) outbreak, in London

    Fear and frustration: Europe's wealthy keep wallets closed

    By this time of year, Ilene Steele, 63, would usually have several trips behind her: one to visit family in the United States, a holiday in Italy, ...
  8. FILE PHOTO: FILE PHOTO: Shoppers are seen wearing masks while shopping at a Walmart store in Bradfo

    Coffee, ketchup and Nike Air Max: It's the COVID-19 consumer economy

    Instant coffee, ketchup, Lululemon yoga pants and Nike Air Max sneakers are all in. Bottled water, pricey diapers and Burberry luxury trench coats ...
  9. shibuya style crossing orchard road

    Commentary: Retail therapy won’t repair your damaged sense of self-worth

    We hope our findings can help consumers understand and rein in emotional impulses that drive their shopping, say two consumer psychology experts.
  10. money giving euro dollars

    Commentary: Some only donate if deeds are publicly recognised

    Still, there are some who do not want their donations touted on social media or plastered on walls, says one researcher.