MARKETING

MARKETING

Displaying 10 out of 10 results

  1. FILE PHOTO: The coronavirus disease (COVID-19) outbreak, in London

    Fear and frustration: Europe's wealthy keep wallets closed

    By this time of year, Ilene Steele, 63, would usually have several trips behind her: one to visit family in the United States, a holiday in Italy, ...
  2. FILE PHOTO: FILE PHOTO: Shoppers are seen wearing masks while shopping at a Walmart store in Bradfo

    Coffee, ketchup and Nike Air Max: It's the COVID-19 consumer economy

    Instant coffee, ketchup, Lululemon yoga pants and Nike Air Max sneakers are all in. Bottled water, pricey diapers and Burberry luxury trench coats ...
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    Media playtime
    23:00minutes

    Ep 3: The New Metrosexuals

    Cosmetics aren't just for women. More men are now embracing makeup and grooming products than ever before. We look beneath the skin in Japan and ...
  4. U.S. actor Steven Seagal watches the Victory Day parade at Red Square in Moscow

    US SEC out for justice over Steven Seagal's cryptocurrency marketing

    Steven Seagal, the star of action movies including "Above the Law" and "Out for Justice," has agreed to pay US$314,000 to resolve charges of ...
  5. shibuya style crossing orchard road

    Commentary: Retail therapy won’t repair your damaged sense of self-worth

    We hope our findings can help consumers understand and rein in emotional impulses that drive their shopping, say two consumer psychology experts.
  6. money giving euro dollars

    Commentary: Some only donate if deeds are publicly recognised

    Still, there are some who do not want their donations touted on social media or plastered on walls, says one researcher.
  7. Crowds in Apple Orchard Road

    Commentary: The glorious magic of Apple’s buzz machine

    Eager fans can’t wait to see what’s behind Apple’s special event next week. This strategy to generate excitement is precisely what makes Apple ...
  8. New Content Item

    Edelman and EDB want to unlock companies’ ability to use data for good

    Communications firm partners Singapore Economic Development Board to launch its first Edelman Predictive Intelligence Centre here.