PASSION MADE POSSIBLE

PASSION MADE POSSIBLE

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  1. New Content Item

    Commentary: Passion Made Possible, a tagline that targets Chinese tourists

    A deeper look at the Singapore Tourism Board’s new slogan reveals that the target audience may be Chinese, says Sin Harng Luh.
  2. New Content Item

    Commentary: Singapore’s new tourism tagline deeply aspirational, but what does it mean?

    Who does the new tagline target and what about Singapore inspires tourists to pursue their passion, asks Sin Harng Luh.
  3. Passion Made Possible

    STB and EDB launch new brand to market Singapore abroad

    Passion Made Possible aims to attract tourism and business by showcasing Singapore’s attitude and mindset, the agency said.