Haier

Inside the Storm 4

Inside The Storm 4

Bookmark

Inside the Storm 4:

Ep 3: Haier

(Updated: )

“If the industry were a boxing match, we were some barely known upstart taking on Mike Tyson” – Haier CEO Zhang Ruimin tells us how he saved the failing Chinese refrigerator company and successfully took on one of America's most iconic brands, General Electric.

recommendedvideos

most popular shows

The New Silk Road Season 4

New Silk Road Season 4

China's trillion dollar Belt and Road Initiative is already changing the world in profound ways, and one region which will feel its effects the ...

INSIGHT Opening Title FY1819

Insight

Insight investigates and analyses topical issues that impact Asia and the rest of the world.

Made in Singapore

Made in Singapore

Singapore is not lacking in inventors and inventions. And yet, many of our original creations have stayed under the radar and users have not been ...

Against The Elements

Against The Elements

When 12 boys and their football coach were trapped in a flooded cave in northern Thailand, the nation launched a massive rescue mission that grew ...