How Haier eclipsed an American giant

Inside the Storm 4

Inside The Storm 4


CNA Insider:

How Haier eclipsed an American giant

(Updated: )

When a small fridge company in China said no to General Electric’s buy-out in 1992, the American giant vowed to “eliminate” it. Today, Haier is the world’s top major appliance brand - and owns GE Appliances.


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