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WAN-IFRA Digital Media Awards Worldwide 2022
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Generation Gap - Part 2: Spending Habits

08:30 Min
Different generations have different attitudes towards spending. A recent survey showed that 60% of millennials are more inclined to spend freely on coffee above 4 dollars compared to 29% for baby boomers. For taxi and ride hailing services it was 53% for millennials and only 15% for baby boomers. We explore their spending differences in this episode.
Different generations have different attitudes towards spending. A recent survey showed that 60% of millennials are more inclined to spend freely on coffee above 4 dollars compared to 29% for baby boomers. For taxi and ride hailing services it was 53% for millennials and only 15% for baby boomers. We explore their spending differences in this episode.

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