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WAN-IFRA Digital Media Awards Worldwide 2022
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No audience? How a dance company gets creative to find one online

07:03 Min
What would you do, as a dance company, if every show you staged lost you more money? Only 15% of your online audience is willing to pay; and in the theatre, seats are limited due to social distancing. For T.H.E Dance Company’s Kuik Swee Boon, the answer is to innovate - and unafraid to fail. More stories of grit and resilience in Surviving Recession, a CNA Insider special: https://cna.asia/survivingrecession
What would you do, as a dance company, if every show you staged lost you more money? Only 15% of your online audience is willing to pay; and in the theatre, seats are limited due to social distancing. For T.H.E Dance Company’s Kuik Swee Boon, the answer is to innovate - and unafraid to fail. More stories of grit and resilience in Surviving Recession, a CNA Insider special: https://cna.asia/survivingrecession

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