Putting the best face forward: How South Korean men are shaping the beauty industry | Video

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Putting the best face forward: How South Korean men are shaping the beauty industry | Video

(Updated: )

South Korea’s men have become the biggest spenders on skincare products among their peers globally. According to data, this market segment has been growing by more than 40 per cent in the last few years. Lim Yun Suk reports.

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