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Kanebo Cosmetics ready to play catch-up with industry leaders | Video

Japanese cosmetics brands have seen strong sales in recent years. But for Kanebo Cosmetics, the last decade has been a bumpy road. The century-old company was acquired by Japan’s top toiletry maker Kao in 2006. Kanebo is now ready to play catch-up with industry leaders. Yoshihiro Murakami, President of Kanebo, tells Michiyo Ishida what the company intends to do.

Kanebo Cosmetics ready to play catch-up with industry leaders | Video

27 Jun 2019 12:34am
Japanese cosmetics brands have seen strong sales in recent years. But for Kanebo Cosmetics, the last decade has been a bumpy road. The century-old company was acquired by Japan’s top toiletry maker Kao in 2006. Kanebo is now ready to play catch-up with industry leaders. Yoshihiro Murakami, President of Kanebo, tells Michiyo Ishida what the company intends to do.

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