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Sony's profits gain on Demon Slayer, digital camera demand

Sony's profits gain on Demon Slayer, digital camera demand

Animation film Demon Slayer has been enormously successful in Japan. (Photo: AFP/Kazuhiro Nogi)

TOKYO:  Sony’s April to June profit rose 9 per cent to 211.8 billion yen (US$1.9 billion) as the Japanese electronics and video game maker continued to benefit from a sales perk from the hit Demon Slayer animation film.

Healthy results in its music streaming business and robust demand for digital cameras, image sensors and the PlayStation 5 video game console helped Tokyo-based Sony quarterly sales grow 15 per cent to 2.26 trillion yen, the company said on Wednesday (Aug 4).

Sony had posted a 193.6 billion yen quarterly profit the previous year. Sony raised its full year profit forecast to 700 billion yen from an earlier 660 billion yen.

The higher projection is still a drop from the 1 trillion yen profit Sony had racked up the previous fiscal year, when its sales jumped as people stuck at home for the coronavirus pandemic turned to video games, including those from Sony.

The PlayStation 5 went on sale late last year ahead of the holiday shopping season, each machine costing about US$500. Production has not kept up with demand, and it is often sold out. Sony said 2.3 million PlayStation 5 consoles were sold during the April-June period.

Among Sony’s top-selling music projects for the quarter were Fine Line by Harry Styles and Singles: Sun Goes Down, Montero (Call Me By Your Name) by Lil Nas X, while, in Japan, Nogizaka46 sold well.

In its movie division, Peter Rabbit 2: The Runaway, a 3D computer-animated comedy was a hit. The horror film The Unholy was also popular. Sony said some theatrical releases were delayed because of the pandemic.

Source: AP

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