CNA938 Rewind - GE2025: legacy media still preferred but podcasts are gaining ground

A study by the Institute of Policy Studies (IPS) found voters in the 2025 General Election still turned primarily to the digital platforms of Singapore’s traditional mass media for information. Podcasts, meanwhile, gained traction among older voters during what some have dubbed as Singapore’s first “podcast election”. Andrea Heng, Hairianto Diman and Rani Samtani dive deeper into the findings with Dr Carol Soon, Associate Professor (Practice) and Deputy Head of the Department of Communications and New Media at National University of Singapore.