CNA938 Rewind - How much should you trust ‘finfluencers’?

Eight complaints against financial influencers, or “finfluencers”, were made to the Monetary Authority of Singapore (MAS) in 2025, up from an average of five complaints per year in the last five years. While finfluencers help create awareness of products and services offered by financial institutions, they must not veer into providing financial advice, which is a regulated activity. How do we tell if a “finfluencer” is legitimate and provides good advice? Andrea Heng and Hairianto Diman speak with Lena Teng, Learning & Development Specialist at Providend, to find out.