CNA938 Rewind - A Letter to Myself: How PropertyLimBrothers' Melvin Lim "reset" from adversity and found his niche
PropertyLimBrothers is a brand that's become synonymous with home tour videos, having been among the first locally to use the format in their marketing strategy. Melvin Lim, CEO and one-half of the founding duo behind the property sales company that became independent in 2022, shares how he went from being a prison officer, to becoming one of the most recognisable property sales professionals on YouTube. Melvin also shares how he discovered the value of integrity, finding one's niche, and reading widely.