CNA938 Rewind - Singapore Paincare’s Dr Bernard Lee - Building a Medical Practice from Scratch

In ‘Made in SG’, Melanie Oliveiro uncovers the founder’s story of Singapore Paincare - specialists in the treatment and management of chronic and acute pain. Dr. Bernard Lee will recount why he started the specialist centre and the unique challenges he experienced doing so. As Singapore inches towards super-aged status, Dr Lee will highlight the common chronic pain types that seniors may endure as they get older. On the business and operations end, Dr Lee will talk about the steps he and his team took to refresh the brand’s identity, and what advice he has for Singapore companies – big or small – on what they should bear in mind when going through a rebranding exercise.