Daily Cuts - The business of viral: How Singapore brands end up on Hollywood’s radar
Silent yet successful, local fashion brand Aupen is having an “it bag” moment with its arm candy seen on celebrities the likes of Olivia Rodrigo, Jennifer Lawrence, Kylie Jenner and Taylor Swift. Andrea Heng and Hairianto Diman find out the pathways for Singapore’s brands to make it big here and around the world to gain virality with Leonard Choo, Industry Development Director, Singapore Fashion Council.
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17 min