Daily Cuts - Did #MeToo change the way women shop?

You might remember the outrage that was felt, particularly in the west, when the MeToo movement went viral in October 2017. But do such social movements have an impact on consumer behaviour? Several academics from the business school INSEAD studied whether the collective outrage would impact the way women shop. Professor David Dubois, Associate Professor of Marketing at INSEAD shares their research findings with Chew Wui Lynn on Work It.