Daily Cuts - JOURN - Georgienne Lee
Melanie Oliveiro speaks with Georgienne Lee founder of JOURN a homegrown fitness active wear label. Lee will talk about how the brand started & how the pandemic made her switch roles - from working in the hospitality industry to becoming an cycling apparel entrepreneur. Lee will also discuss the fitness wear pain points she experienced while taking up cycling, the research she did to combine innovative performance fabrics with fashion, and how her friends from the cycling community helped her build the brand’s appeal.