Daily Cuts - A lesson in crisis communications: How to win customers back

From false advertising to distasteful branding to unfavourable incidents, companies have come under fire for mishaps under their watch – and are being made to answer for them. How can they win back clients after a series of unfortunate incidents that damage a brand’s reputation? On Asia First, Andrea Heng gets some expert advice from Craig Badings, Partner and Head of Reputation, SenateSHJ