Daily Cuts - The power of a brand: marketing craze or a brand with a soul?

Do you get excited about the idea of shopping? How can you be sure you’re not the victim of marketing hype, and how can you sift through the noise and align yourself with a brand with a soul? Work It's Chew Wui Lynn speaks with Foo Siew Ting – an accomplished veteran of the marketing industry who’s been in the business for over 25 years, and the author of the book “Building Brands with Soul - A CMO’s Journey to Humanising Growth and Creating Lasting Impact.”