Daily Cuts - The relevance of flyers in this digital age

We’re all familiar with printed flyers being left at our doors and in our letterboxes. But as the world has transitioned into online advertising, would it not be more convenient and green to do away with them completely? So what alternatives do companies have, if they do away with printed flyers? Some ideas can be found in a commentary on TODAY Online, it’s called “Marketing flyers still useful in a digital age, but we need better controls against waste, unsolicited mail”. One of the authors of the commentary Cheng Kwang Hwee, Senior Lecturer, SUSS tells Arnold & Andrea why printed flyers are still so common.