Daily Cuts - Skincalories: taking inspiration from K-pop and hip-hop music
In ‘Made in SG’ Melanie Oliveiro speaks with Madelyn Yeo, CEO, Axl Loon, VP, Strategy, and Shilee Jwel, Executive Director of Skincalories, a local skincare brand for the active woman. They talk about the brand, which draws inspiration from K-pop and Hip-hop music, and why they’re stepping away from influencer marketing to instead rely on the reach of major music labels.
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33 min
