Logo
Advertisement
Advertisement

Daily Cuts - Weak link: Why influencer marketing doesn’t translate to sales in Singapore so easily

Daily Cuts

Mega and macro influencers hold the highest sway in Singapore, but their impact on purchase decisions isn’t as easily achieved – in fact, the rate lags behind the Southeast Asian average, according to a study by impact.com and Cube Asia. Andrea Heng and Hairianto Diman speak to Antoine Gross, General Manager for Southeast Asia and India, Impact.com, to assess the data and figure out why Singapore customers aren’t such easy bait. 

Resume Pause 16 min
Bookmark

Daily Cuts - S1E356: Helping our teens stay away from drugs

According to an Institute of Mental Health study involving more than 6000 Singaporeans and PRs aged 15 to 65, around 4 in 10 of those who said they consumed drugs started doing so before they turned 18. What more can we do to help stop our youths from falling into the trap of drugs? To find out more, CNA938's Arnold Gay and Justine Moss speak with Sng Chern Hong, Deputy Director (Policy and Administration), Central Narcotics Bureau and Dr Chew Tuan Chiong, Vice Chairman of the National Council Against Drug Abuse.

Resume Pause 9 mins
Bookmark
Bookmark

Daily Cuts - S1E355: Building a more sustainable local food supply

Singapore Today's Lance Alexander and Melanie Oliveiro speak with Leonard Shee, Co-Founder of MoNo Foods, about their efforts in shaping a more sustainable future for Singapore's food supply.

Resume Pause 18 mins
Bookmark
Bookmark

Daily Cuts - S1E354: Growing popularity of Ultimate Frisbee

Singapore Today's Lance Alexander and Melanie Oliveiro speak with Jeong Younee, who is in charge of the Singapore Ultimate Frisbee Association, about the sport that has been gaining a huge following in Singapore, especially with young adults.

Resume Pause 9 mins
Bookmark
Bookmark

Daily Cuts - S1E353: All aboard a junk boat to Singapore's Southern Islands!

Singapore Today's Lance Alexander and Melanie Oliveiro speak with Clifton See, Director of Junkboat SG, about how we could learn more about the history of Singapore's Southern Islands by riding on one of his junk boats.

Resume Pause 8 mins
Bookmark
Bookmark

Daily Cuts - S1E352: The future of alternative news media in Singapore

Vice Media is reportedly planning to file for bankruptcy, a development coming soon after layoffs at Buzzfeed. As alternative news media sites come to terms with their vulnerability, who could be next? And are alternative media outlets here feeling the heat? To find out more, CNA938's Arnold Gay and Justine Moss speak with Mark Tan, Founder & CEO, Rice Media and Blockhead.

Resume Pause 12 mins
Bookmark