Gap expands into home under new partnership with Walmart
This photo provided by Walmart shows items from the Gap's home collection. (Walmart via AP)
NEW YORK: Gap will begin selling a new home goods line exclusively through Walmart's website next month under a multi-year partnership.
The collection of more than 400 items is Gap’s first venture into the home category and it is selling everything from bedding and bath goods to home decor. The collection will appear on Walmart's site on Jun 24. They will eventually make it into Walmart stores, the companies said, though no financial terms were disclosed on Thursday (May 27).
Walmart has aggressively expanded home goods sales, a category that grew even hotter during the pandemic as spending shifted from dining out and travel, to the place where families spent most of the last year.
Anthony Soohoo, executive vice president of Walmart’s home division, told The Associated Press that adding a brand like Gap will attract new customers.
Gap, at the same time, is looking for other avenues for growth with its Gap and Banana Republic stores struggling. Its low-price Old Navy and athletic-inspired Athleta businesses have been the bright spots.
Mark Breitbard, CEO of the Gap brand, said the home is a natural extension of the Gap brand. The deal is also part of Gap’s overall strategy of expanding licensing deals to broaden its distribution while the company focuses on its core business.
