Skip to main content

Advertisement

Brand Spotlight

Unlock your wardrobe must-have with shapewear embraced by diverse women

Unlock your wardrobe must-have with shapewear embraced by diverse women

The Lazywaist shapewear range aims to deliver the desired combination of abdominal support, comfort and ease of use. Photos: Lazywaist

Level up your confidence with compression wear and waist trainers that provide contouring solutions for women at every life stage.

In an age shaped by digital influences, the relentless pursuit of unrealistic body ideals fuelled by media exposure and societal norms has thrust an unnecessary weight on women.  

In an effort to democratise body shaping, Ms Jas Chua launched Lazywaist Co, a solutions-based shapewear company. “Shapewear can be harnessed as a tool of empowerment. This led us to create a line that is backed by science and can help women feel and look better in a safe manner,” said Ms Chua. 

MATERIAL MATTERS

Guided by the principles of effectiveness, comfort and a personalised approach to body contouring, Ms Chua’s goal was to make shapewear accessible to women in all seasons of their lives. 

The Slim is designed to give lower body shaping a boost.

One key factor that enhances the wearability and versatility of Lazywaist’s products is the meticulous selection of material. “Our compression shaping range featuring The Slim (high-waisted sculpting pants) and The Sculpt (an arm-shaping top) is crafted from the same medical-grade material used by South Korean plastic surgeons in post-liposuction compression wear,” she said. 

She pointed out that numerous patients in South Korea who had undergone liposuction were required to wear compression garments continuously for a minimum of 72 hours. As such, it was imperative for the material to be moisture-wicking, comfortable and lightweight. 

The Fix is tailored to help women achieve a more sculpted waist.

Similar attention to detail went into developing The Fix, a double-layered zipper shaper that targets the midsection.

“The Fix is crafted from neoprene, a material commonly found in wetsuits. In addition to being soft and lightweight, neoprene naturally retains heat. Women who wish to enhance sweat production during a workout session can consider wearing the garment under their gym-wear,” said Ms Chua.  

The Desire is made to enhance one's natural curves.

Beyond its functional qualities, shapewear can also feel luxurious. The Desire, a contouring underwear from the Lazywaist collection, touts intricate lace detailing, lending it a sumptuous finish. 

EFFECTIVE COMPRESSION WITHOUT DISCOMFORT

Compression wear refers to snug, elastic clothing designed to compress and provide support to underlying tissues in the body and limbs. This concept is thought to mitigate the effects of gravity and promote improved posture and wound healing.

Such garments are widely used in sports to boost blood circulation and ease muscle swelling after workouts, and harnessed in medical therapy to address conditions such as varicose veins.

Lazywaist’s compression range offers compression levels that closely resemble those found in medical-grade compression wear. “Doctors typically prescribe compression wear with levels at 40mmHg and above while our products feature compression levels of 35mmHg. This slightly lower figure ensures comfort for daily wear while still providing nearly identical benefits,” explained Ms Chua.

Illustrating her point, Ms Chua shared that The Slim is expected to provide double the compression compared to regular yoga pants.

Lazywaist’s compression and shapewear range is a favourite among air stewardesses, offering support during long periods of standing and helping them maintain a sleek physique in their fitted uniforms.

(Seated, from left) Mum-influencers Mongchin Yeoh, Cheryl Chin, Melissa Koh and Selina Ong share more about their preferred Lazywaist selection at the brand's media event.

The Lazywaist collection has been put to the test by a diverse group of women, including four mum-influencers – Ms Mongchin Yeoh, Ms Cheryl Chin, Ms Melissa Koh and Ms Selina Ong – who shared their experience at the brand’s launch on Sep 19.

First-time mothers Ms Yeoh and Ms Chin have discovered The Slim to be a valuable addition to their regimens.

When it comes to extended flights, The Slim is a must for content creator Mongchin Yeoh.

For Ms Yeoh, it has become an essential companion on long-haul flights, ensuring improved lower body circulation. She reflected: “I’ve noticed a reduction in water retention and my body appears less bloated.” 

Meanwhile, Ms Chin has integrated The Slim into her fitness sessions, boosting compression during her gym and Pilates workouts. Additionally, it helps her achieve a more streamlined figure.

POSTPARTUM BODY SHAPING

It is important to align one’s shaping objectives with the right shapewear, especially when addressing a specific need such as postpartum body shaping. Ms Chua shared that the postpartum period is often regarded as “a golden phase of recovery”, characterised by pelvic expansion and “a more adaptable body state”, making postpartum binders beneficial in contouring and supporting the abdominal area. 

While waist training is a common practice in European countries, there are limited products designed to suit the Asian physique in the market, said Ms Chua.

The Shape is crafted to smooth and cinch the waist.

For this reason, Lazywaist developed a waist training collection tailored for Asian body types, comprising The Fix and The Shape (a waist trainer with nine-steel boning). “The latter is ideal for new mothers, serving as a postpartum binder to gently sculpt the waistline by tucking in ‘tummy pouches’,” she explained.

Ms Yeoh shared that she paired The Shape with Lazynote, an in-house eight-week waist training programme with prescribed specific wear hours. “When used in concert, the regimen offered effective waist support. Just a few hours of daily wear made me feel like I was on my way to reclaiming my pre-pregnancy shape,” she said.

A third-time mother, Ms Koh revealed that the Lazywaist range marked her introduction to waist trainers and compression wear. “The team encouraged me to progress at my own pace with Lazynote and I still managed to achieve pleasing results,” she said.

To round out a holistic postpartum shaping routine, women can incorporate The Slim into their regime – these sculpting pants can help manage postpartum swelling in the thighs, hips and calves due to their compression properties.

In support of new mothers, Lazywaist has curated a special postpartum bundle for full-body contouring.

And to facilitate the breastfeeding experience, women can try the seamless and wire-free Love-me-Tender nursing bra. Engineered with comfort and convenience in mind, the bra features an ultra-soft breathable nylon-spandex blend and includes sewn-in padding, making washing hassle-free without the need to remove separate pads.

“I’ve tried various nursing bras in the past but Love-me-Tender stands out as the most comfortable and cooling option. I appreciate how the bra provides support without underwire,” said Ms Koh. 

SHAPING GOALS ACROSS LIFE STAGES

Women of all life stages can benefit from wearing shapewear regularly or for special occasions. “The advantages include having better posture and enhanced confidence, resulting from a sleeker and more polished appearance,” said Ms Chua.

Mum-preneur Ms Ong, a co-founder of a luxury hair salon, is a fan of The Shape for its ability to refine her silhouette. She said: “I wear it daily and appreciate the posture and back support it provides, especially since I spend long hours on my feet in heels at work.”

Acknowledging that unrealistic body standards can have detrimental effects on an individual’s self-image, Ms Chua believes that embracing yourself no matter your body type is the first step to feeling good. 

“Good shapewear can give you that extra boost by helping you fit better in clothes, but true beauty arises from finding contentment within yourself,” she said. 

To meet your shaping objectives, browse the full Lazywaist shapewear range online. 

Source: TODAY

Advertisement

Also worth reading

Advertisement