CNA938 Rewind - Confetto Distils the Winning Formula for Gen Z-Inspired Social Media Marketing

In ‘Culture Club’, Melanie Oliveiro finds out what makes Gen Z social media culture tick in a rapidly evolving world. She’ll get the goods from Silvia Teh, founder of Singapore-based boutique agency Confetto which specialises in social media and content creation for brands targeting Gen Z. Teh will explain why traditional “pretty visuals” no longer capture Gen Z’s attention, the challenges SMEs face when targeting them using digital marketing, and how Confetto stays ahead of Gen Z trends.