CNA938 Rewind - Inside the Mega-Deal Playbook

From 11.11 to Black Friday and all the ‘double-digit’ days in between, retailers aren’t just offering discounts — they’re executing carefully timed commercial strategies designed to spark spending. As promotions start earlier each year and extend throughout the week, Hui Wong takes a closer look at why companies lean so hard into these mega-sale moments — and what it really means for shoppers heading into the holiday rush with Leslie See, Senior Commerce Director, Media, dentsu Singapore.