CNA938 Rewind - Mind Your Money - The Human Touch: Crafting Bespoke Journeys in Singapore
In an age of AI-generated itineraries and viral travel hacks, the role of the local tour guide is evolving into that of a bespoke experience architect. Increasingly, corporate professionals are trading their boardrooms for Singapore’s historical sites, bringing high-level communication skills to a sector hungry for sophisticated, human-centric storytelling. Hui Wong speaks with Yang Sheau Jou, Partner at Serai Tour Services, on the art of the career pivot and why the human connection remains the ultimate value-add for the modern traveler.