CNA938 Rewind - X-Inc – Bringing MrBeast’s Burger Culture to Singapore

In ‘Culture Club’, Melanie Oliveiro finds out about importing the culture and cult status of the MrBeast Burger brand to Singapore; MrBeast being the social media star and businessman. X-Inc’s Nichol Ng, CEO of Xolutions – a food industry strategy and solutions provider – will talk about how MrBeast Burger, a virtual brand, will operate out of existing restaurant kitchens, allowing F&B operators – including social enterprises like Dignity Kitchen - to tap into alternative revenue streams. She’ll also talk about the pop culture appeal of MrBeast and his business acumen. Ng will then discuss Xcelerate Academy, a training and transformation IHL which is also aimed at Singapore’s foodservice and wholesale businesses.