Daily Cuts - Ads you cannot skip on streaming sites – will they make you quit?
You’ve paid a subscription for a streaming site but the ads are still there – and you can’t skip them! But ads on streaming platforms are going to be the norm. Some customers are asking “is this fair?”. Andrea Heng and Joel Chua get insights from Dr Samer El Hajjar, Senior Lecturer of Marketing, NUS Business School
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7 min
