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Daily Cuts - A brand’s strategy when sponsoring a sports team

Daily Cuts

Tiger Beer has chosen to sponsor troubled football team Manchester United. Sports team sponsorships have been successful for decades — so how does a brand strategise which teams to put their money behind? And does the translation to sales still work in today’s testimony-driven landscape?  Andrea Heng and Hairianto Diman speak to Dr Andy West, Lecturer in the Master of Marketing programme, Centre for Sport, Business and Society, UTS Business School, to find out more.

Resume Pause 13 min
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Daily Cuts - The effectiveness and relevance of political blocs and alliances

In navigating a world that is now more fragmented than ever, countries have come together to form alliances. There are the BRICS, AUKUS, QUAD and closer to home, Asean. How do members strike a balance between safeguarding their self-interests and working together to achieve their blocs’ objectives? And how effective and relevant are these alliances? Susan Ng and Hairianto Diman ask Dr Malcolm Davis, Senior Analyst, Australian Strategic Policy Institute

Resume Pause 11 mins
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Daily Cuts - Celebrating local artist and radio host John Klass

In ‘Culture Club’, Melanie Oliveiro chats with John Klass, singer-songwriter, producer and GOLD 905 radio host. Klass talks about his debut self-titled album. He takes us through some of its 10 tracks, like the single, ‘Erased’ and the song ‘Jazz Bar’ – a musical collaboration with local jazzman Jeremy Monteiro.

Resume Pause 28 mins
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Daily Cuts - How a revised rental renewal policy will help Singapore's hawkers

Singapore Today's Daniel Martin and Susan Ng speak with Nicholas Mak, Chief Research Officer, Mogul.sg, about how a revised rental renewal policy will help hawkers avoid overly high tender bids.

Resume Pause 11 mins
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Daily Cuts - What's helping Singapore's retail sales figure continue its growth?

Singapore Today's Daniel Martin and Susan Ng speak with Professor Sumit Agarwal, Professor of Finance, Economics and Real Estate, NUS Business School, about what could be helping Singapore's retail sales figure continue its growth.

Resume Pause 11 mins
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Daily Cuts - How a Harris- or Trump-led presidency could affect US-Singapore relations?

As the US polls open, how would either a Harris- or Trump-led presidency affect Singapore relations? Singapore Today's Daniel Martin and Susan Ng find out from Steven Okun, CEO, APAC Advisors.

Resume Pause 19 mins
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