Daily Cuts - Mad for Mad about Marketing

In ‘Made in SG’, Melanie Oliveiro speaks with Jaslyin Qiyu, founder and managing director of Mad About Marketing Consulting - an agency and consultancy that leads marketing transformation strategies from the ground up. Qiyu will talk about how and why she founded her own firm after working for years at other companies and MNCs (Multinational Corporations). She’ll also give advice on how Singapore companies can drive marketing transformation and when they should use influencers vs Key Opinion Leaders.