Daily Cuts - Why foreign businesses choose Singapore to enter the regional market
California coffee chain Blue Bottle is coming to Singapore – its first outpost in southeast Asia. The international brand joins many others in choosing Singapore as a starting point or gateway for expansion into the region. Andrea Heng takes a look at the factors that make the country appealing to global retail companies and what it needs to do to stay attractive with Dr Xu Le, Lecturer, Department of Strategy and Policy, National University of Singapore Business School