Business Unusual - S1E6: Creating Demand
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22:14 Min
Business Unusual
Business Unusual - S1E6: Creating Demand
26 Dec 2020 11:00pm
Spending more on advertising and increasing market awareness during a slow-down. How will these so-called red ocean strategies help companies stand out from their competitors?
Business Unusual
About the show:
Business Unusual asks companies where they want to be one year from now as they cope with pandemic induced disruption and economic slowdown. The series will look at business behaviour in 3 possible scenarios: a return to total lockdown, a partial lockdown and a return to normal. Uncertainty often pushes businesses to cut investment, costs and manpower. But is this always the right thing to do? Can businesses consider potential scenarios and strategise for outcomes that will allow them to thrive and survive?
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