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Adam Levine takes part in a Ferrari charity auction to support children's welfare

With the help of power couple Adam Levine and Behati Prinsloo, the Italian automaker will auction one of the earliest examples of the Ferrari Roma in North America, with proceeds going to NGO Save The Children.

Adam Levine takes part in a Ferrari charity auction to support children's welfare

Maroon 5's Adam Levine and his wife, Behati Prinsloo, have joined forces with Ferrari to benefit Save The Children. (Photo: Ferrari)

Inspired by the carefree Roman lifestyle of the 50s and 60s, the Ferrari Roma is a stunning new coupe from the Prancing Horse marque, boasting a powerful V8 engine, smooth lines and refined styling. The Italian automaker has announced that it is joining up with non-profit organisation Save The Children once again, where one of the first examples of the Roma in North America will be put up for auction in support of the charity.

Ferrari first partnered Save The Children back in 2017, when the LaFerarri Aperta was auctioned off, raising almost US$10 million (S$13.8 million) for the charity's education initiatives in the US.

"We're delighted to open the next chapter of Ferrari's ongoing collaboration with Save the Children," said Matteo Torre, President of Ferrari North America. "We now want to support their critical education work here in the US.  We believe that during this crisis, it is our responsibility to help those who often don't have a voice and to address their challenges to ensure that children continue to learn and grow."

FILE PHOTO: The new Ferrari Roma is senn outside the Quirinale Presidential Palace in Rome, Italy, November 15, 2019. REUTERS/Guglielmo Mangiapane/File Photo

With significant uncertainty around child care and school re-openings, wide-scale learning loss could be among the biggest impacts of the COVID-19 pandemic on children across the US. 

"We believe that during this crisis, it is our responsibility to help those who often don't have a voice and to address their challenges to ensure that children continue to learn and grow." – Matteo Torre

Save The Children is working across the country to support education programmes by offering free learning resources and support for parents and caregivers. To date, Save The Children has served more than 178,000 children and their families in 200 rural communities.

To help raise awareness for the Roma auction this year, the Italian automaker has joined forces with Maroon 5’s Adam Levine and his wife, model and philanthropist Behati Prinsloo. The couple have two daughters, Dusty Rose and Gio Grace. 

Adam Levine and Behati Prinsloo. (Photo: Ferrari)

"Behati and I couldn't be happier to be a part of this unique project and ultimately help a charity that we are fully supportive of," Levine said. "As so many other parents worldwide, during this time we have been focused first and foremost on taking care of our girls, and Save the Children is helping countless children and families with crucial education resources."

"Kids are so vulnerable with everything going on in the world today, and the incredible work of Save The Children to shield them is vital more now than ever," added Prinsloo.  

The Maroon 5 frontman is a Ferrari enthusiast himself. Over the years, he has owned the likes of a 1966 330 GTC, 1963 250 GT Berlinetta Lusso and most recently, a tailor-made F12tdf. 

"Behati and I couldn't be happier to be a part of this unique project and ultimately help a charity that we are fully supportive of...Save the Children is helping countless children and families with crucial education resources." – Adam Levine

READ> A lower-priced Ferrari? The Ferrari Roma makes its debut in Singapore

Source: CNA/st(ds)

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