How Labubu seller Pop Mart seized a cultural moment to make billions
How Labubu seller Pop Mart seized a cultural moment to make billions
The "ugly-cute" appearance of Labubu and other Pop Mart toys resonate with younger generations seeking something unconventional and offbeat.
Fans love the thrill of the blind-box chase and see the toys as "tiny pieces of pop art”.
Pop Mart regularly releases new series and limited editions to refresh demand and desirability.
Celebrity endorsements have also bolstered the company’s success.
Ms Ripple Sim has spent thousands of dollars on her Pop Mart collection.
Her most expensive doll is the "Zimomo Angel in Clouds" (in white) which costs over S$300. Her most precious is the "Chestnut Cocoa" – a rare Secret V1 Labubu doll (in brown)
