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Chasing the Sporting Dollar

Big sporting events like the Singapore Grand Prix present marketing opportunities for companies. But how can they maximise each sports dollar they spend? Money Mind’s Chor Khieng Yuit finds out.

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Chasing the Sporting Dollar

Big sporting events like the Singapore Grand Prix present marketing opportunities for companies. But how can they maximise each sports dollar they spend? Money Mind’s Chor Khieng Yuit finds out.

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