Cute characters, big business: Japan's superstar mascots
04:43 Min
Meet the kings of Japan's kawaii culture - the yuru-chara, or mascots. It is a multi-billion dollar industry that has spawned business empires, put lesser-known attractions on the world map and won hearts. CNA's Senior Correspondent Michiyo Ishida gets up close with some of its biggest stars.
25 Mar 2026 08:05pm
Meet the kings of Japan's kawaii culture - the yuru-chara, or mascots. It is a multi-billion dollar industry that has spawned business empires, put lesser-known attractions on the world map and won hearts. CNA's Senior Correspondent Michiyo Ishida gets up close with some of its biggest stars.
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