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Exploring Bhutan's high-value-low-volume tourism policy

05:47 Min

Bhutan is often described as the “last Shangri-La” because of its nature and spiritual allure. In an effort to conserve its culture and natural beauty, authorities have strictly controlled the number of travellers who can enter the Himalayan kingdom. CNA's Saksith Saiyasombut explores whether Bhutan’s low-number-high-value tourism policy is a winning formula.

Bhutan is often described as the “last Shangri-La” because of its nature and spiritual allure. In an effort to conserve its culture and natural beauty, authorities have strictly controlled the number of travellers who can enter the Himalayan kingdom. CNA's Saksith Saiyasombut explores whether Bhutan’s low-number-high-value tourism policy is a winning formula.

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