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Indian businesses build brands to cash in on popularity of yoga

04:26 Min

People around the world are marking International Yoga Day — more than a decade after the UN adopted an India-backed proposal for a day dedicated to the practice. But beyond the mass events and public displays, a business ecosystem has emerged around yoga. Ishan Garg filed this report for CNA.

People around the world are marking International Yoga Day — more than a decade after the UN adopted an India-backed proposal for a day dedicated to the practice. But beyond the mass events and public displays, a business ecosystem has emerged around yoga. Ishan Garg filed this report for CNA.

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