Local cinemas offer new experiences to woo moviegoers back
Live events and niche film festivals are starting to revitalise local cinemas, which have been struggling since the COVID-19 pandemic. Some operators have attracted a tenth more customers since last year, as they battle changing movie-watching habits. Unique experiences are becoming crucial to the cinema's survival, with consumers increasingly preferring the convenience of streaming services. Muhammad Bahajjaj reports.
Live events and niche film festivals are starting to revitalise local cinemas, which have been struggling since the COVID-19 pandemic. Some operators have attracted a tenth more customers since last year, as they battle changing movie-watching habits. Unique experiences are becoming crucial to the cinema's survival, with consumers increasingly preferring the convenience of streaming services. Muhammad Bahajjaj reports.
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