Heartland businesses urged to innovate, embrace digitalisation and leverage tech

Heartland businesses have been urged to embrace digitalisation to improve business flow and leverage tech to help improve productivity. The Federation of Merchants' Associations (FMAS) said other ways to stay competitive include improving shopfront visual merchandising and customer service. More than 300 enterprises have tapped FMAS programmes this year. Ivy Chok speaks to two companies who have benefited from the support.