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Tocco Toscano

10:38 Min

Once upon a time Tocco Toscano used to be the ‘it’ name in leather bags. Now, however, it is more often known as an ‘auntie’ brand. Joseph Lor, heir to the company, struggles with updating the old heritage collection for a modern, fashion-conscious audience. Can he convince his father… and the public… that these “auntie bags” can be cool again?

Once upon a time Tocco Toscano used to be the ‘it’ name in leather bags. Now, however, it is more often known as an ‘auntie’ brand. Joseph Lor, heir to the company, struggles with updating the old heritage collection for a modern, fashion-conscious audience. Can he convince his father… and the public… that these “auntie bags” can be cool again?

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