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WAN-IFRA Digital Media Awards Worldwide 2022
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Water purifier company reviewing 'marketing procedures' after criticism over ad about Singapore tap water

02:29 Min

The Advertising Standards Authority of Singapore has received two complaints against a local water and air filtration company for an ad implying Singapore's tap water is unsafe for drinking. It follows a viral video that called out Sterra Singapore's Instagram commercial for being misleading and for using scare tactics to sell their products. Rachel Teng with more.

The Advertising Standards Authority of Singapore has received two complaints against a local water and air filtration company for an ad implying Singapore's tap water is unsafe for drinking. It follows a viral video that called out Sterra Singapore's Instagram commercial for being misleading and for using scare tactics to sell their products. Rachel Teng with more.

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