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What's Behind Toy Unboxing Videos?

Videos where ordinary kids and adults unbox toys have taken the world by storm. YouTube's top earner last year was a 7-year-old! Are toy unboxing videos harmless fun, or an insidious marketing tool?
Videos where ordinary kids and adults unbox toys have taken the world by storm. YouTube's top earner last year was a 7-year-old! Are toy unboxing videos harmless fun, or an insidious marketing tool?

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