Democrats, Republicans take different approaches in Georgia Senate blitz
Georgia Democratic candidate for the United States Senate Jon Ossoff rallies supporters for a run-off against Republican candidate Senator David Perdue as they meet in Grant Park in Atlanta on Friday, Nov 6, 2020. (Photo: AP/John Amis)
ATLANTA: Jon Ossoff took the stage in Columbus and looked out over a parking lot filled with cars, with supporters blaring their horns in approval as he declared that "change has come to Georgia".
Hours earlier, Republican Senator Kelly Loeffler stepped to a microphone in suburban Atlanta and addressed hundreds of eager supporters packed into the Cobb County GOP headquarters.
The freshman senator and her Florida colleague Senator Marco Rubio stirred the crowd with their insistence that the change offered by Ossoff and his fellow Democratic Senate hopeful Raphael Warnock meant "radical elements" would control Washington.
Those opening salvos of Georgia’s twin Senate run-off campaigns - Ossoff looking to unseat Republican Senator David Perdue and Warnock facing off with Loeffler - showcase the starkly different approaches the two parties are taking to the unusual circumstances that make this newfound two-party battleground the epicentre of a national battle for control of the Senate.
Both sides are playing to core supporters, the most reliable voters among the 5 million who split their ballots roughly evenly between the two parties in the first round.
But for Democrats, it’s seemingly a more piecemeal, voter-by-voter approach, while Republicans are pushing a broad branding message through mass media.
Whichever strategy proves more effective on Jan 5 next year will help determine the ambitions and reach of President-elect Joe Biden’s tenure, depending on which party ultimate controls the chamber.
Republicans only need one of the Georgia seats for a majority while Democrats must win both to yield a 50-50 Senate, with Vice President-elect Kamala Harris then holding the tie-breaking vote.
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"This is literally the showdown of all showdowns," Rubio told the Cobb County crowd, many of them not wearing masks as the Florida senator did. "This is Georgia's decision to make. But it's America that will live with the consequences."
Against that backdrop, the Democratic campaigns are still limiting the scope of their in-person events as COVID-19 cases spike nationally, observing social distancing and mask protocols just as Biden did in his presidential bid.
Meanwhile, they are quietly ramping up voter contact and registration efforts as they try to replicate their record turnout after Biden drew almost 2.5 million votes to lead President Donald Trump at the top of the ticket.
Republicans are countering by reflecting their presidential standard-bearer as well, even after his national defeat.
They’re embracing unrestricted in-person events just as Trump spent the closing weeks of the presidential campaign holding his signature mass rallies in battleground states across the country - including two rallies in Georgia.
And Republicans are using the events to embrace fully the nationalisation of the run-offs, urging voters to see the choice as a simple one: A Senate with New York Democrat Chuck Schumer as majority leader or one with Kentucky Republican Mitch McConnell continuing in that role.
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"Run-offs favour strong, well-organised campaigns," Ossoff campaign manager Ellen Foster told the Associated Press, explaining Democrats' tactical emphasis beyond their public events.
In the days since the run-offs were confirmed, Foster said the campaign has made "tens of thousands of calls" to existing voters while hiring new staffers focused on registering new voters ahead of the Dec 7 registration deadline.
Their targets include an estimated 23,000 young Georgians who reach the legal voting age of 18 between the Nov 3 general election and the January run-off.
The Democratic campaign also said it has almost 22,000 volunteers scheduled for more than 60,000 hours of volunteers shifts over the next two weeks.
To be sure, Republicans have the expansive campaign infrastructure to reach their voters as well.
But the opening days of the run-off campaign have been dominated, publicly, at least, by sweeping attacks, from framing Ossoff and Warnock as too far left to questioning Georgia’s election process with Biden holding a narrow lead for the state’s 16 electoral votes.
Loeffler went so far on Wednesday as to accuse Warnock of possessing "a Marxist ideology", an over-the-top caricature that the Atlanta minister’s campaign spokesman Terrence Clark said was meant to "scare Georgians".
A day before, Loeffler had joined Perdue in a joint statement condemning Georgia’s vote-counting procedures as an "embarrassment" and calling for their fellow Republican, Brad Raffensperger, to step down as secretary of state.
In both instances, Republicans have been short on supporting details, but that’s not necessarily the point.
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The goal, said former Senate candidate and United States Representative Doug Collins, is to keep Republican voters "fired up".
Collins is now leading Trump’s recount effort in Georgia, though there’s no evidence that process will reverse Biden’s lead before the count is finalised and certified.
Democrats, meanwhile, hope the presidential result is a boon for run-off turnout simply because it validates, finally, party leaders’ perennial claim that Georgia is a genuine battleground state.
Replicating the feat would run counter to the party's history in recent decades, however, with Republicans proving more adept at maintaining enthusiasm for second-round voting.
"You know they say that we don’t show up for run-offs," former mayor of Atlanta Shirley Franklin told Democrats this week at another Ossoff drive-in rally. "Well, we’re going to prove them wrong."
