Protecting what matters, for the future of us

As visitors step into Pfizer Singapore’s Project Vax: Protect What Matters showcase, they will find themselves greeted by a striking globe illuminated with LED strip lights and surrounded by television screens of varying sizes. Crafted to resemble our world, this unique installation stands as a powerful symbol of global unity and also represents Pfizer’s commitment to innovative solutions in addressing global health challenges. 

Held at the atrium of Suntec City (Convention Centre), the exhibition runs from Mar 1 to Mar 3, closely coinciding with the anniversary of the World Health Organization’s declaration of COVID-19 as a pandemic. While the event features displays that portray the impact of the COVID-19 pandemic, its core mission extends beyond the retrospective. At its heart, Project Vax shines a spotlight on the critical role of individual and collective efforts in safeguarding the health and well-being of Singaporeans presently, and for generations to come. 

In recent times, there has been a notable rise in health consciousness among Singaporeans, driven by a growing awareness of the importance of preventive healthcare and adopting healthy habits. This shift is further strengthened by national initiatives designed to empower Singaporeans in proactively managing their health. Such programmes are crucial for directing communities towards improved health and well-being, said Ms Deborah Seifert, cluster lead for Pfizer Malaysia, Indonesia, Singapore and the Philippines.

LESSONS IN STRENGTH AND RESILIENCE

Through seven interactive zones, Project Vax offers a compelling narrative of Singapore’s journey through the COVID-19 pandemic.

Following the globe installation in Zone 1, Zones 2 and 3 creatively integrate recognisable elements from the COVID-19 era such as masks and infrared temperature screening, to symbolise qualities such as adaptability and vigilance.

“A key objective of the exhibition is to foster a renewed sense of unity and resilience, as a reminder of the collective strength that was pivotal in navigating the pandemic’s challenges,” said Ms Seifert.

As visitors move through the exhibition, they will encounter Zone 4’s Wall of Facts, which provides insights into the advancements that led to the development of effective tools for combating COVID-19. Additionally, the area pays tribute to everyday heroes whose courage and commitment played a vital role in sustaining the fabric of everyday life. 

“Project Vax goes beyond being an immersive exhibition,” shared Ms Seifert. “It also serves as a powerful messenger advocating the need to counter misinformation.”

PLEDGING A COMMITMENT TO BETTER HEALTH

As part of Project Vax’s future-focused orientation, Zone 5 – known as Future Forward: Pledging for the Future of Us – showcases six health and well-being pledges depicted through drawings created by Ah Guo, a local artist whose work has been featured in school textbooks. These commitments include prioritising health screenings, staying well-informed and developing a personalised health plan with your doctor. 

Thereafter, the journey continues into Zone 6, where visitors are encouraged to contribute to a healthier future by aligning with the pledges that best resonate with them. On the evening of Mar 1, local artistes Choo Houren, Joel Choo, Annette Lee and Raynold Tan will be making their pledges at the exhibition. 

Over at Zone 7’s Tunnel of Hope, guests are encouraged to carry forward the lessons learned to shape a brighter and healthier Singapore.

Ms Seifert noted that as Singapore settles into the endemic phase of COVID-19, it is essential to reflect on the lessons gleaned regarding the significance of prevention, preparedness and vigilance. “This includes keeping up to date with recommended vaccinations, adopting healthier lifestyle habits and committing to exercising regularly. Such an approach is not just for COVID-19 – it should be applied across the board, for the general health and wellness of Singaporeans,” she shared. 
 
Ms Seifert further highlighted that Singapore’s successful management of COVID-19 during the pandemic phase was due to its cohesive unity as a nation and the partnerships across key sectors. “Collaborations among the community, academics, healthcare professionals, media owners and the pharmaceutical industry are integral to forging a more robust and healthier society. This will help us stay prepared for the next global health emergency,” she said.  

In addition to pledging your support for a healthier Singapore, be sure to visit Project Vax: Protect What Matters at the atrium of Suntec City (Convention Centre) outside Uniqlo and H&M between Mar 1 and Mar 3. 

This article is sponsored by Pfizer Singapore. The opinions expressed in this article are solely those of the expert(s), speaker(s) or participant(s) featured herein. This material is intended for educational and/or disease awareness purposes only and should not be used as a substitute for consulting a healthcare professional. For more information, speak to a healthcare professional. References are available upon request.

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